The Pioneering Ethical Social Media for Youth in the MENA Region
AIA addresses the urgent need for positive role models and healthier narratives. Social media has an immense influence on young people, with 85% of youth regularly using social platforms as their primary source of information and inspiration.
However, the rise in mental health issues, body image struggles, and negative influences has underscored the need for change.
AIA partners with top MENA athletes to deliver content that promotes positive narratives and directly impacts well-being, mental health, physical health, and education.
Research shows that athletes serve as some of the most trusted figures for youth, and through their authentic stories, we aim to reshape how socia media is consumed.
COMMUNITY IMPACT
